{"title":"Medium Roast","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThere's a wonderful sweet spot in coffee roasting where the natural character of the bean meets the delicious flavours created by heat. For many coffee lovers, it's here that everything comes together in perfect harmony.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs coffee is roasted beyond the lighter stages, its bright acidity generally begins to soften, sweetness develops and the body becomes more rounded. The delicate fruit and floral qualities of the green bean may give way to richer notes of caramel, milk chocolate, toasted nuts and brown sugar, while still retaining plenty of its original character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut medium roasting isn't simply a compromise between light and dark. Done well, it produces coffees with a remarkable balance of flavour, sweetness and depth, allowing the best qualities of the bean and the skill of the roaster to work together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt Imperial Teas, we select and roast our coffees with that balance firmly in mind. We want to develop their natural sweetness, create a satisfying richness and preserve the nuances that distinguish one origin from another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMedium roasts are wonderfully versatile, making deliciously smooth cafetière and filter coffees, while also offering the sweetness and body that can make a particularly satisfying espresso.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you enjoy your coffee black or with a splash of milk, there's something immensely comforting about a beautifully balanced medium roast.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRich without being overpowering, smooth without sacrificing character and full of flavour. 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